AIM Global Business VS Traditional Direct Selling Business
THE BIG DIFFERENCE
There are two kinds of people in this world. The first kind is the one who does not want to sell, and the second kind is the one who does not want to be sold at. All we want is to earn money. But come to think of it, how can you make money without selling something.
There are negative beliefs about sales. Many people hate selling. That is because we think sales people are crooks. We think they will use all kinds of flowery words for you to buy their product just to earn money. Well, there may be a few out there who work that way, but the sales profession we believe is the noblest profession in the world. All businesses would not flourish without sales.
In reality, we may not know it consciously, but we actually sell every day. If we are not selling a product, we are selling services in the marketplace.
During your job interview, you sold yourself by presenting what skills and good attitudes you possess, and that is why you got hired. And you do that every day, otherwise you could get fired.
So, the truth is we are all salesmen and saleswomen.
The great thing about AIM Global is that we may be in the category of direct selling but we are the high-tech or the upgraded version.
We have a unique way of promoting our products and services. In short, we have this thing called USP (Unique Selling Proposition).
Let us show you why.
One of the major means of how AIM Global could afford to pay out huge amount of money to our distributors is thru the mode of distribution of our products.
As you can see in the image above, the traditional direct selling set up show a number of channels of distribution a product would have pass thru, before it reaches the end consumer.
Let us take Fortune Tobacco Company owned by Mr. Lucio Tan, as an example. All cigarettes comes out of the factory, it is then distributed to major wholesalers, who in turn supplies it to area agents, who then passes it down to middle men who drops it off to retailers (giant malls, or street vendors “takatak boys”) before it finally reaches the end consumers.
A stick of cigarette in the Philippines cost an average amount of P5, however that same stick when it came out of the factory probably cost less than a P1 to manufacture, but again, since it needs to pass thru certain channels of distribution, and everybody needs to make profit, plus the overhead cost of trucking, taxes, advertising, the price per stick rises to more than a hundred percent of its original value.
We know of one Wellness Company who paid Manny Pacquiao a whopping P8 million pesos for a 30 second commercial just to promote their product.
Now why do you think big corporations pay by the millions to popular actors or sport figures just to endorse their merchandise?
The answer is marketing.
It pays to advertise.
But with AIM Global system, instead of paying celebrities huge amount of money, we pay out the millions to our distributors. You can be the Tom Cruise of our C-24/7 or the Michael Jordan model of our VIDA.
We promote our products by sharing testimonies of real people who have benefited from its effectiveness. We use our personal experience; we don’t need to hard sell, the only one that would do the selling in Network Marketing are the products itself.
In the next article, we will give you another example how AIM business differs from Traditional direct sales.
As always, here is to inevitable achievement of all your dreams.
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